Hot off the presses: a presistent vanity press

Today, I received an email for the "2009 international encyclopaedic dictionary of modern and contemporary art". The terms are similar to the email they sent last year, and although they assure artists that "course it will be visible to the whole world through the INTERNET" (emphasis theirs), the 2008 volume is absent from both Amazon.ca and Abebooks.

They continue to insist that "You will pay nothing for the drafting of your text and for printing. All you need to do is reserve one or two copies of this volume, depending on whether you decide tu publish a color or a black and white photo of your artwork." (emphasis added). This works out to 110 Euro for the inclusion of a b&w picture, or 220 for a colour one (approx $165USD or $330USD, respectively). However, this year they are throwing in "The prize "Premio ALBA 2009" (medal and diploma), free of charge". Because everyone knows free medals and diplomas from vanity presses are priceless.

They do claim that "Let us also point out that this volume will include the results of a large number of sales by some of the main auction houses". I wonder whether they can be sued for false advertising.

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