After some correspondence with Fullfat Publications, they have set up a website for their publication company to provide artists with more information about them and the books: http://www.fullfatpublishing.com

The website provides a bit of extra information, but still not thorough information. It explains that the book will essentially be a collection of artwork, and it doesn't seem like it'll be much more than that. Although I agree that there is room for more art books (and with different themes than what is currently available), I don't know whether there shall be many people who want to buy promotional material. I am, however, reminded of our good friend P.T. Barnum ("Never underestimate the stupidity of the American public.").

Their legal document is quite bare and contains at least one grammatical error and one incorrect word choice. Can you find them? Proper English aside, it is basically reiterating the fact that the artist is providing free artwork for the publication (explained elsewhere as being in exchange for advertising).

Although I love to see startup companies with interesting visions, I am disappointed in the fact that an artist would want his fellow artists to give away their work. There is a fine line between getting free promotion and getting screwed...where's yours? Proceed with caution.